Social media platforms can be used to promote everything from new books to new blog posts. But this type of media can also be used to promote other things that need attention from people, including upcoming events. Bloggers often start doing speaking engagements to expand their brands, and promoting events on social media is the natural step for these bloggers to get attention. Here are 10 ways to promote events online via Social Media Examiner.
Create Video People Will Share: Because events take place in person, they engage the senses in a way online content can’t.
Give Away Tickets to Create Buzz: Nothing motivates people more than the opportunity to win something free! So why not give away a ticket or two for your event to really amp up the buzz?
Socialize Your Google Ads: Are you using Google AdWords to promote your event? Do you have a Google+ page?
Interview Speakers for Special Content: A main reason people attend events is to meet the presenters. And getting exposure is often why many experts speak at events.
Create a “Group Tips” Blog Post: Chances are you have great insight locked inside the minds of your event speakers. Why not pool that knowledge into a great blog post?
Create a Special Graphic for Your Speakers: Who doesn’t love to see their face in a cool sign? Well, speakers are often very fond of this.
Create a Tweet for Attendees: If people are excited about attending your event, why not ask them to click a button and tell their friends about it?
Add a Twitter Widget to Your Event Page: If people are talking about your event on Twitter, why not take advantage of that social proof to encourage new site visitors to attend?
Create an Event on Facebook: A Facebook event listing provides an easy way for attendees to share your event with their friends. Each time someone shares that they are attending your event creates the potential to drive more people to your Facebook Page.
Utilize Facebook’s FBX Ad Targeting: Facebook allows advertisers to remarket to people who have visited specific non-Facebook Pages using Facebook Exchange, also known as FBX ad targeting. This means you can show event ads to Facebook users who visited your Event Page but did not purchase. This can be a very economical way to retarget possible prospects.